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Merchandising Solutions that build retail support and brand preference
Retail merchandising has never been more important to brand success.
As Grocery, Club, Mass and Drug Retailers look for new ways to influence consumer purchase
decisions, brands and categories become more vulnerable. For consumer products manufacturers, we
apply new, innovative merchandising techniques that drive consumer purchase decisions to deliver
growth for both retailers and manufacturers.
The Retail Integration Institute (RII) is based on the retail
expertise developed by Menasha Packaging as a preferred supplier of major retailers. Established in
2003, RII is dedicated to reducing total retail supply chain costs and providing merchandising
solutions that deliver unprecedented sales lift, profits and environmental sustainability.
Contrary to the traditional view of the supply chain--which begins
with raw materials and ends at the retail outlet—we’ve discovered that most merchandising and
packaging decisions are driven from the retail level. By helping our brand marketing customers
integrate the retailer’s strategic objectives throughout the supply chain, we can reduce the costs
and improve the performance of merchandising for both parties, and help facilitate partnerships
built on mutual success.
Supported by over 50 products and services, our Retail Research
Center, and 43 manufacturing plants through the United States, we focus on three primary objectives
for our RII customers:
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Maximize the velocity of goods sold
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Control costs of in-store execution
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Optimize supply chain efficiency
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Download Hoyt Publishing's
2008 POP Trends
Report
Visit the
Retail Integration Institute
at
In-Store Marketing Expo 2008.
November 13-14
Las Vegas, NV
Booth # 801
www.instoreexpo.com
and
GlobalShop 2009
March 23-25
Las Vegas, NV
Booth # 6050
www.globalshop.org
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